Nikki DeRoest never questioned what she’d be when she grew up. “Beauty has been a way of life since I can remember,” says the celeb makeup artist, who’s worked with everyone from Rosie Huntington-Whiteley to Hailey Bieber. Which is why when she recently launched RÓEN Beauty (roenbeauty.com)—her chic vegan makeup line that’s free of talc, parabens and gluten—it seemed almost predestined. “Nothing creatively and intuitively has felt more right,” she says. The well-edited collection currently includes two glowy eye shadow palettes, the shimmery Disco Eye and a plush brush, but more items are set to roll out soon. “My line will continue to expand into all categories, but I am not willing to compromise on ingredients and innovation, so that takes more time,” DeRoest explains. “You can’t rush true quality and mindfulness.” Here, the West Hollywood-based entrepreneur shares her beauty secrets.
“This product is so flawless and easy to apply. It has only five ingredients, which are clean and don’t clog my pores.” Original loose powder foundation SPF 15, $31, by bareMinerals at Ulta, ulta.com
“I love the size of this pencil, and it’s one of my favorite everyday colors to wear.” PlumpLine lip liner in Scandalous, $18, by Buxom at Sephora, sephora.com
“This is hands down the best dry shampoo out there. I always carry the travel size with me.” Death Valley travel size dry shampoo, $18, by R+Co, randco.com
“This is my go-to highlighter for the red carpet and my daily life. The formula is perfection.” Glow Stick, $42, by Marc Jacobs Beauty at Sephora, sephora.com
“This concealer flexes, just as it’s called. I can put it on and it grips the skin, but it can still blend and move around as well.” Flex concealer, $28, by Milk Makeup at Sephora, sephora.com
“Our Disco Eye gives a reflective, wet-looking sheen without the mess.” $29, roenbeauty.com
Photography by: portrait courtesy of nikki deroest; product photos courtesy of brands