The powerhouse pairing behind Merinda Studio are changing the home decor game one eco-conscious throw pillow at a time.
Merinda Studio founders Erin McCarthy and Mindy Turitz count Anna’s Mostly Mahogany in Highwood, Share in Wilmette and Architectural Artifacts in Chicago among their must-stop interior design shops.
It’s been a year since Erin McCarthy and Mindy Turitz introduced Merinda Studio to the local design scene. In search of a new creative outlet, McCarthy, a photographer and recent Wilmette transplant, dabbled in new media—experimenting with kaleidoscopic forms of her images, playing with scale and pattern, and entertaining the notion of printing on textiles. “I had this aha moment,” she says. “I thought I could start a textile line, but I didn’t really know how to go about that.”
Enter Turitz. The Winnetka-based Chanel and Crate & Barrel alum used her business acumen to build the brand’s foundation, while McCarthy, who had been the Turitz family photographer for a time, fashioned a library of product designs. Thus, Merinda Studio (a combination of the founders’ names) was born. “We started with fabric and wallpaper and wall art,” says Turitz. “Now, we’ve added home decor items like pillows, table linens and gifts.”
Merinda Studio’s cherry blossom Mandal wallpaper in Midnight.
For fall, Merinda Studio releases new designs and season-appropriate colorways. “Gold, mustard, paprika,” McCarthy muses. “We are getting into the fall color trends, and we’re super excited about that.” Expect preppy-leaning geometrics, large-scale cherry blossoms and lush orchid prints, as well as expanded home decor items and new seasonal gifting boxes—complete with a fine art print, tea towel and candle. “There’s a camp of neutral, minimal, textural. Then there’s also the pattern-on-pattern trend... Merinda has a lot to offer people who like the more minimal, as well as people who like patterns,” she adds of the collection’s range.
“Aside from design,” Turitz notes, “we are also seeing more access to customized home products. People are gravitating toward items that are more unique to them and reflect their personality.” In response, Merinda Studio has seen the evolution of its customization program, which allows for color matching, pattern-scale adjustments and the like for members of the interior design trade. The studio will also introduce new materials this fall: paper weave in the wallcovering arena, and velvets in the fabric department.
A Cloudy Day lumbar pillow is alongside calla lily, cotton flower and water stripe pillows.
In the realm of eco-consciousness, all products are printed on demand using nontoxic inks by local and U.S. printing and manufacturing partners in an effort to minimize waste and carbon footprint. “People want decor made in the USA,” McCarthy says. “They like eco-friendly as well, and there’s a real trend back to smaller, artisanal manufacturers.” And Merinda Studio is here to serve.
Photography by: Portrait courtesy of Merinda Studio; interior photos by Erin McCarthy of Merinda Studio